Micro-Moments
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Google’s Micro Moment

Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.

Read more about micro-moments in the Wall Street Journal and stay up-to-date on the latest insights and research at thinkwithgoogle.com/micromoments.

Micro-Moments

 

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James Cole
Google’s Micro Moment
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